Upcoming Webinar:

3 Steps to Making the Most of Social and Behavioral Data for B2B Marketing


Think about how your best salespeople sell. They dig up a lot of personal information about their prospects to build rapport quickly. They tailor their message on an individual basis. They align with up-to-the minute needs and interests of their prospects.

As marketers, we need to do the same. But we need to do it at scale. Marketing automation (Marketo, Eloqua, Hubspot) gets us part way there. But how do you really make this approach work? You do it with smart data from across the web.

Join us March 19th at 11am USA Pacific time for an fast moving, information-packed webinar by renowned marketing technology expert David Raab @draab.

During this live web event, you will learn how to...

  • Leverage unstructured (but critical) data from new sources like LinkedIn and Twitter
  • Prioritize which data to use -- ‘smart data’ vs ‘dinosaur data’ & continuously improve data
  • Take action today to improve your existing campaigns with social & behavorial data

Register now! Simply fill out the form to the right.


About the speaker:


David-RaabDavid M. Raab has more than thirty years experience as a marketer, consultant, author and analyst. He has consulted with major firms in financial services, health care, telecommunications, publishing, consumer goods, technology and other industries. Mr. Raab has written hundreds of articles on marketing issues and addressed audiences in North America, Europe, Asia and Australia. He is author of The Marketing Performance Measurement Toolkit, published by Racom Communications.

Tuesday, March 19 - 11am PT | 2pm ET

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Register now!